The Dentsu Group is Japan’s biggest advertising and communications group. It provides clients all over the world with comprehensive and superior advertisements and services. While constantly pursuing digital innovation, it continues paying attention to the global sports and entertainment markets.
Its parent company is the world’s largest non-consolidated Tokyo-based advertising company which was established in 1901. It grew out of the “Japan Advertising” established in 1901 and the “Japan Telegraphic News Agency” established in 1907. In 1955, it changed its name into Dentsu Inc.
Dentsu officially entered the Chinese market in May, 1994 and established the joint venture Beijing Dentsu Advertising Co., Ltd. with the China International Advertising Corp. and Dacheng Advertising, a private enterprise.
Beijing Dentsu provides clients with a variety of solutions to enterprise innovation, brand management, product development, enterprise communication, direct sales, etc., and professional consultation services to help them build their corporate strategies. At present, we are making significant changes to our corporate attributes to adapt to social progress. We do our best to solve our clients’ problems through our creative accumulation and extensive communications and support them in their development with our brilliant creativity and ideal solutions.
The diversification of consumers’ points of contact has made it harder for enterprises to convey their ideas to their target consumers. However, communication design can help to accurately identify consumers’ preferences, fashion trends, design information communication processes, opportunities and other measures, and can create the best environment for advertisers’ information to be received by its target consumers. Therefore, this aspect has become increasingly important.
Beijing Dentsu strives to realize its vision of becoming an “enterprise with talents”. Through years of talent reserving and training, we have engaged numerous high-end creative talents. By applying a lot of professional knowledge and unrestrained creative thinking, we have succeeded in providing our clients with flexible and creative solutions. Our excellent creative outcomes have been widely praised by our clients and the industry. In 2011, many of our works received awards during the China International Advertising Festival. We have also won honors such as the 2011 China Creativity Top 50 and the 2011 China Creative Communication Effect Award.
The promotions of Beijing Dentsu are not limited to the traditional promotion fliers and in-store activities. The other channels include:
① In-store marketing (identify and analyze sales methods from the perspective of the market)
② Digital promotions (probe into promotions with the latest digital technologies)
③ 3Spatial promotions can guide consumers to gain an in-depth understanding about their target services or products. Through these advertising activities and our professionals’ network support, we improve brand cognition and attract more consumers to consume in the stores.
As clients’ market demands become more and more complicated, we provide them with our unique one-stop services of “digital solutions” by combining digital technology development and comprehensive market characters as well as communicating and cooperating with relevant professional companies.
International sports events like the Olympic Games and FIFA World Cup, large-scale domestic sports events, entertainment activities like films, dramas, music, and large-scale activities such as expositions are all platforms drawing attention from a large number of consumers. We provide advertisers with the best platforms for new information transmission and activities of promotion and marketing by adeptly using our advanced experience and resources. We can give them new opportunities for marketing by developing and bringing in contents that can make a strong impact on the consumers.
Social issues such as environmental protection, efficient energy use and natural resources protection concern the whole world. Besides, these relevant subjects have extended to food, medicine, poverty, income disparity, etc. And will continue this extension. Solving these issues requires active participation and cooperation of all the sectors. The ultimate goal of our solutions for various social issues is to make the society better. These solutions include specifying social themes, making communication strategies, unfolding publicity and promotion activities, determining concrete supportive activities, etc.