On December 13, 2015, the 4th Chinese Business Leaders and Media Leaders Annual Conference themed "Brand under the new normal+Internet+" was held in Beijing. Beijing Dentsu President Nagasaki Yukiyasu and Li Xisha EVP were invited to attend the conference. In the section of "Brand Contribution List", Beijing Dentsu was awarded with the 2015 Leading Advertising Agency award, and Dentsu Aegis Network was awarded with2015 Leading Integrated Communications Agency award.
During the forum that day, Beijing Dentsu EVP Li Xisha delivered the speech entitled "Beyond the Brand". He gave an in-depth analysis and summary of the way to achieve success in the Internet+ era. In his view, the Internet era provides a broader platform for brand building and development; the platform way of thinking and integrated thinking bring the brand closer to the consumers. He also said public welfare service and the spread of brand social responsibility has become a trend in today's brand communication. "Emotional consumption" has become the trend.
In the Brand Contribution List annual award ceremony held in the evening, Beijing Dentsu and Dentsu Aegis Network both received awards. With its strong expertise and industry leadership, Beijing Dentsu won the 2015 Leading Advertising Agency award; this is the third time that Beijing Dentsu received this award in a row. As the world's leading communication group, Dentsu Aegis Network won the 2015 Leading Integrated Communications Agency Award. President Nagasaki Yukiyasu went on stage to receive the 2015 Leading Integrated Communications Agency award on behalf of the group.
This forum and award ceremony was co-organized by the China Association of National Advertisers, College of Advertising of Communication University of China, and Institute of Diplomacy of Renmin University. The event gathered more than 300 business and media leaders; the scene was full of excitement.
Li Xisha delivered the speech entitled "Beyond the Brand"
Nagasaki Yukiyasu (4th from left) went on stage to accept the 2015 Leading Integrated Communications Agency award
Zhang Mu (2nd from right) went on stage to accept the 2015 Leading Advertising Agency award