On November 7, 2015, at the tenth China 4A Forum • Golden Seal Awards • the 10 Anniversary Celebration was held in Beijing. As Chairman of China 4A, Beijing Dentsu also participated in the event. With strong expertise and its outstanding contribution to China 4A, Beijing Dentsu received various awards on the day of the event, including 1 silver award, 1 bronze award in the professional award category and 3 annual awards. Beijing Dentsu President Nagasaki Yukiyasu was also invited to present awards to winners, Mr. Li Xisha, EVP of Beijing Dentsu and Chairman of China 4A, gave the opening speech, and ECD Yoda Hiroshi presented awards to Gold award winners. In addition, Dentsu headquarters and China Dentsu Aegis Network also had very eye-catching performance, showcasing the overall strength of the group.
At the “4A+ Internet Age " themed forum held in the morning of the day, CEO of Dentsu Aegis Network China Motohiro Yamagishi gave the speech tilted "New Content Marketing - Creating Better Consumers Interaction in the Digital Age". Through introduction of the "Dentsu Aegis Network New Content Marketing Method", he made detailed speech on the group's attempts and successful experiences in terms of entertainment, anime, sports marketing and so on. In his view, content marketing in the digital age should provide better value to advertisers and agents should invest more in the content supplier. In addition, the Isobar China Group Strategic Director Luo Ying gave the speech with the theme of “Decode Social Big-data -the best connection between marketing and people" as well, providing guidance for the survival and development of 4A agencies from the perspective of technology and big-data.
On the evening of the awards ceremony, Beijing Dentsu won the Golden Seal Awards Creative Category Silver award and OOH Category Bronze award with the work "Glico Real Time Mosaic Selfie”. The client Glico and the award-winning team attended the ceremony together to share the joy. Another work "Slidonation”won the Golden Seal Awards Public Category Finalist Award. In addition, Beijing Dentsu also had 4 other works that got the finalists award. &C., Carat China, Isobar and other companies under China Dentsu Aegis Network also scored a number of silver and bronze prizes. In addition, in the China's advertising Hall of Fame Awards ceremony session, dedicated to recognizing important figures who have made important contributions in China advertising industry, the Ninth Dentsu President and second Chairman Mr. Narita Yutaka (deceased) was selected for his outstanding contribution in the promotion of Chinese advertising talents education, Dentsu headquarters sent special representatives of Shusaku Kannan, and Kyoko Ikeda attended the ceremony and accepted the honor.
During the China 4A's annual award ceremony, with its contribution to China 4A, Beijing Dentsu won “2015 China 4A Outstanding Contribution Company Award ". EVP of Beijing Dentsu and Chairman of China 4A Mr. Li Xisha won “2015 China 4A Special Contribution Award”. China Isobar Group CEO Lin Zhen also won "CEO for Advertising Company with Most Growing Potential Award”. Beijing Dentsu PR Director Zhang Mu won the "2015 China 4A Contributions of the Year ".
As a high-end combination of advertising agencies in China, China 4A has been upholding the principle of "first-class service, first-class innovation, first-class strength and first-class integrity" over the past decade. Beijing Dentsu is committed to supporting the development and growth of China 4A.Since it took up the role of Chairman of China 4A in 2014, it has assumed the responsibility of the development of China 4A. Beijing Dentsu will continue to promote the sustainable development of China's advertising industry in the future, to enhance the level of creative talents and to lead the industry progress.
Motohiro Yamagishi, CEO of Dentsu Aegis Network China gave the speech of "New Content Marketing - Creating Better Consumers Interaction in the Digital Age"
Beijing Dentsu General Manager Nagasaki Yukiyasu (1st from right) presented awards to prize winners
EVP Li Xisha gave a speech as Chairman of China 4A
Former President of Dentsu Yutaka Narita was listed in the first “China's Advertising Hall of Fame ".The company representatives of Dentsu (5th and 6th from left) went on stage to receive the award
Beijing Dentsu ECD Yoda Hiroshi (1st from left) presented awards to gold prizewinners
Isobar China Group Strategic Director Luo Ying also gave the speech with the theme of ”Decode Social Big-data -the best connection between marketing and people"
“Glico Real Time Mosaic Selfie" award-winning team and client representatives took photos at the award ceremony
Representatives of Beijing Dentsu (3rd from right) received “2015 China 4A Outstanding Contribution Company Award”
Deputy General Manager of Beijing Dentsu Li Xisha (1st from left) won “2015 China 4A Special Contribution Award”
Beijing Dentsu M＆D Department PR Director Zhang Mu (4th from right) won the "2015 China 4A Contributions of the Year"