Beijing Dentsu Appointed Sure Liu as the Managing Director of Digital Marketing Division

On September 9, 2019, Beijing Dentsu officially appointed Sure Liu as the Managing Director of Digital Marketing Division. He will take charge of digital business and directly report to Keita Ishikawa, CEO of Beijing Dentsu.


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Sure Liu, Managing Director of Digital Marketing Division


Sure Liu is a senior advertising professional with rich industrial and cultural diversity experience. He has lived abroad for 10 years and worked on imaging and visual advisory. After returning to China, he entered advertising industry and successively worked in Blackarc Ogilvy, Blue Focus and Social Touch engaging in traditional advertising, PR, digital marketing, social communication, and other fields. The clients he served are from various industries, including Audi, Mercedes-Benz, BMW, Lenovo, HP, JD.com, Didi, Mengniu, Maotai, Unilever, Bayer, etc. As a witness of the tremendous changes, he has always been at the forefront of the advertising industry in the past decade.

Since 2017, to strengthen our support for clients facing ferocious competition, Beijing Dentsu is in progress of digital-oriented transformation and transforming our IMC services into data-driven IMC (DDIMC) services. After joining Beijing Dentsu, Sure Liu will be responsible for the new established Digital Marketing Division to provide DDIMC services to clients cooperating with other business divisions. CEO of Beijing Dentsu Keita Ishikawa said: "This appointment marks the first time that Beijing Dentsu set up the Managing Director of Digital Marketing Division. Nowadays, with digital technology constantly changing the marketing techniques and manner, in addition to rich digital business transformation experience and diversified thinking, the innovation capability is also what we need. I hope Sure can accelerate our digital transformation and he and his team can be the growth engine for new Beijing Dentsu."  


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Beijing Dentsu CEO Keita Ishikawa (left) and Sure


Regarding this appointment, Sure Liu expressed: "It is a great honor for me to join Beijing Dentsu family. I will try my best to strengthen Beijing Dentsu's core competitiveness in the digital information era leveraging my expertise to empower the traditional business with an innovative way of thinking."