On May 30 to 31, 2015, the Asian International Marketing Forum was held in Shunde, Guangdong. Ouyang Mingsheng, General Manager of Beijing Dentsu Guangzhou Branch, was invited to attend and gave a speech entitled "Cross-border Thinking on Advertising in the Future ".
During the two-day forum, big names of the marketing industry from different countries gave speeches and held discussions on the topics of "Strategy For China Brand Products Enter the International Marketing", " Marketing Strategy in Big Data Era", " Marketing Issues that Chinese Enterprises Face As They Enter Overseas Markets" and other hot topics. Mr. Ouyang Mingsheng, was invited together with representatives from advertising companies to the forum held on May 30. He described how to realize marketing innovations with diversified communication designs from the perspective of China's 4A agents. He mentioned in his speech: "digitalization, mobilization and social media progress significantly changed people's lives and purchasing behavior, and companies are faced with more complex issues.” The changing environment requires us to create Big ideas and Big contents, to enable people's lifestyles become richer, to further empathize with the consumers and help enterprises solve the problem. "Through a series of presentations of actual cases, Mr. Ouyang Mingsheng elaborated on how Dentsu made full use of digital media to create advertising ideas that were different from the current ones to stimulate diversified content that is related to the consumers to conduct integrated marketing communication more effectively.
The forum attracted more than 1,000 participants and brought together marketing President of the World Marketing Association, Mr. Hermawan Kartajaya; Chairman of the Asian Marketing Association Mr. Takuya Goto and many more marketing elites from Asian countries and regions. It is an international marketing event with corporate marketing practical value and global academic value.
Ouyang Mingsheng made topic speech
Ouyang Mingsheng (second from right) took photo with some of the guests