Recently, Beijing Dentsu's work "Air Pollution Discount" was selected as a finalist in 2017 LIA London International Advertising Award Digital category. "Picture Book Without Pictures" was selected as a Merit in the One Show Design category.
This is another breakthrough in international awards that Beijing Dentsu has achieved after winning the 2017 ADFEST Gold Award. These two works also allow Beijing Dentsu move up in the Campaign Brief Asia rankings. Both works were created by the Beijing Dentsu CDC China team.
LIA - Finalist
小林制药 - Air Pollution Discount
One Show - Merit
FUJIFILM - Picture Book Without Pictures
* London International Awards (LIA)
LIA was founded in 1985 in London. The awards are divided into three major mediums, namely print, film and television, and advertising, and 19 different categories of products, including digital marketing, health and pharmaceuticals, music and sound, packaging design and integrated marketing. However creativity is the common and only award criteria. LIA is known as the youngest and most energetic international creativity award.
* ONE SHOW
The One Show Advertising Award is an advertising award founded in 1975 and sponsored by the United States One Club. One Show Advertising award judges are internationally renowned creative directors. They form a strong jury lineup, which confirm the authoritative position of this advertising award in advertising design, copywriting and other areas. It's a great honor for the extraordinary creativity of advertising professionals.