Recently, the Guangzhou Toyota Motor called for a pitch. Beijing Dentsu Guangzhou Branch successfully won the pitch against two other competitors and eventually became the partner of new model (new energy vehicles) launch. Beijing Dentsu is responsible for the marketing strategic planning, creative communication, event planning and other services.
During the pitching, Guangzhou Branch's team not only carried out research and analysis in the field of marketing of conventional vehicles but also provided solutions for infrastructure construction and distributors issues that are unique to new energy vehicles. Moreover, they also carried out the proposal combined the data related to new models and new services development with digital technologies, which obtain the client's approval.
In order to adapt to the rapidly changing Chinese market that is at the world's forefront of digital fields and to strengthen the support system for clients in the competitive environment, Beijing Dentsu launched a series of reform measures to support clients with digital transition, including digital and social media marketing consultation, planning, creative, implementation and other one-stop services.
* About Guangzhou Toyota Motor Co., (GTMC): Founded in September 1, 2004, it is a joint venture of Guangzhou Automobile Group Co., Ltd. and Japan's Toyota Motor Corporation, each investment accounts for 50% of the company's capital, with a cooperation term of 30 years, and a registered capital of 1.692 billion RMB. In 2016, GTMC reached sales of 437,300 units, with a year-on-year increase of 6.9%.