From September 9 - 10, 2017, the 12th China 4A Golden Seal Awards final judging was held in Shanghai. Tu Jianfeng, President of Beijing Dentsu Guangzhou Branch and Kazuki Tsuburaku, CCO of Shanghai Branch were invited to serve as judges.
This year, the Golden Seal Awards was based on the principles of openness and innovation, it has set up a new judgement mode that consists of: general counsel, chief supervisor, chairman and co-chairman of the jury, 26 advertisement elites, trans-boundary pioneers, young entrepreneurs and media from the industry to form a strong team. With the achievements and contributions in their field, Mr. Tu Jianfeng and Kazuki Tsuburaku were respectively invited to serve as the final round judges of Marketing category and Creative category. This was the 3rd time that talents from Beijing Dentsu were invited to serve as a jury in China's heavyweight creative awards, the first two times were in 2015 and 2016, when GECD Hiroshi Yoda was invited. Previously, Tu Jianfeng was awarded the title of China Think Tank Expert by the China Advertising Association of Commerce, Kazuki Tsuburaku has served as a judge of Cannes Young Lions in China region for three consecutive years.
President of Beijing Dentsu Guangzhou Branch Mr. Tu Jianfeng (left), CCO of Shanghai Branch Kazuki Tsuburaku (right)
Group photo of the jury
A total of 1109 entries were received this year, the final judging selected the winners of the Gold Award, Silver Award and Bronze Award as well as Grand Prix award from more than 300 shortlisted works. The winners list will be formally announced at the 12th China 4A Golden Seal Awards Ceremony that will be held in Shanghai in late October.
In recent years, Beijing Dentsu has won prizes at home and abroad with its excellent works. At the same time, Beijing Dentsu's creative and marketing talents are frequently invited to serve in the jury of major industry awards. We will continue to play to its own advantages and contribute to the industry.
* About the China 4A Golden Seal Awards: the China 4A Golden Seal Awards (consisting of the China 4A Golden Seal Awards-Creative and the China 4A Golden Seal Awards- Media) is intended to set the highest standards of creative advertising in China, praise good advertising ideas, and to set up the China advertising industry creative leader.
Annex: the 12th Golden Seal Awards final judges：