Beijing Dentsu Won the Overall Strategic and Creative Business of Dongfeng-Renault


Recently, Dongfeng-Renault Automobile Company called for a pitch for creative business of brand and car models. With the unique creative perspective and integration strategy, Beijing Dentsu defeated the Public Lion, Ogilvy & Mather, JWT three international 4A advertising agencies. It won the strategy and creative communication business of Renault brand, domestic models and Imported models in Chinese market. This is the first time Dongfeng-Renault moved its China's business from Publicis to Beijing Dentsu.

Beijing Dentsu's proposals not only gave a wonderful interpretation of creativity from the perspective of communications, but also grasped the challenges faced by client from a marketing perspective and proposed a systematic solution. Meanwhile, Beijing Dentsu's creative concept refinement and excellent performance in TVC, print, digital and other aspects also won the high praise of the client. The new Dongfeng-Renault brand proposition "A Burning Heart of Passion" was adopted by client immediately once it was proposed.


Recently, Beijing Dentsu won a number of new businesses. After winning the creative business of the Israel Ministry of Tourism in China, the Shanghai Branch helped FamilyMart create their own IP, the Guangzhou Branch won the Internet financial related business, etc. These successful accomplishments show that Beijing Dentsu's professional capabilities have been recognized by clients in its creative, digital, mobile, content marketing and other fields. By constantly trying to innovate, we are committed to providing the latest/best integrated marketing solutions and leading the client's business to success. Beijing Dentsu strives to be our clients' trusted partner for business transformation.


* Dongfeng-Renault, officially started from December 2013, is a joint venture between Dongfeng Motor Corporation and French Renault Group. According to the official data from Dongfeng-Renault in 2017, it sold 1.88 million vehicles in the first half of the year, with a year-on-year increase of 10.4%, exceeding the overall growth of the market (2.6%).