In September 2017, Beijing Dentsu CDC China's work "FAMI-NAVI" won the Good Use of Media Award in Code Award which is Japan's largest Digital and Interactive award. This is another important Japanese award that FAMI-NAVI has won after the receiving the ADFEST 2017 Bronze Lotus, the AD STARS Silver Award and the One Show China Bronze Award.
“If the voice from the mobile navigation is the voice of the person you love.”
——An APP that can inspire the social issue of traffic safety.
FAMI-NAVI is a work that aims to enhance driving safety. Through insight into the consumers' daily lives, and supported by popular digital technology, it tries to solve client’s needs and actual social problems. This is what one of the creation members, Kazuki Tsuburaku, CCO of Shanghai Dentsu, emphasized: all the touching creative works are built on deep insights into human nature and thoughts.
Representative of CDC China team received the award on stage
Code Award trophy
In the future, Beijing Dentsu will continuously tap the potential of technology x creative to the maximum based on consumer insights. While creating value for the brand, it will create more problem-solving, insightful works, to showcase our perseverance and innovation in our creativity and profession.
Dentsu other winning works:
Grand prix: Glicode
Good craft: MASHUP MUSIC PLAYER
Good effective: あたらしく☆画たろう!!!
Good effective: フレフレ、部活。母校にinゼリー
Good use of media: スカイサーカス
* About Code Award: "Code" is short form for Creativity of Digital Experiences, the Code Award is a Digital-oriented Japanese advertising award. Launched in Japan, it collects works from home and abroad. It is targeted towards advertising specifically in digital fields.