After the intense pitching, Beijing Dentsu won the creative business of the Israel Ministry of Tourism in China.
With the rapid growth in the number of Chinese outbound tourists, the Israel Ministry of Tourism focuses on this market of huge potential. Beijing Dentsu will aim to raise awareness of Israel as an attractive travel destination in the tourism market in China through Integrated Marketing Communication campaigns and help the client achieve their business objectives.
Beijing Dentsu has abundant experience in serving foreign tourism offices, such as Japan National Tourism Organization for the "Visit Japan" campaigns, Canada Alberta Minister of Culture and Tourism, and other projects. The campaign Beijing Dentsu cooperated with Tourism Authority of Thailand this year helped significantly accelerate the increase of the number of Chinese people traveling to Thailand, which was beyond expectations and highly appreciated by the client.
Beijing Dentsu CEO Akimasa Baba said: "With the rise of outbound tourism in recent years, tourism offices of different countries are paying more attention to the Chinese market. We at Beijing Dentsu are pleased to serve the Israel Ministry of Tourism, and it is our desire that we exhibit the charms of Israel and provide the high-quality option of travel destination to Chinese consumers. In the future, Beijing Dentsu will continue to tap our unique data and strategic advantage, and achieve better connections with brand and consumers. "