Lighten the Dream with Creativity

Beijing Dentsu Shanghai Branch “One Day for Change” Volunteer Activity

On June 2, volunteers from Beijing Dentsu Shanghai Branch and students of Hetianlu Primary School jointly held the public benefit activity entitled "Future City, Creative Heroes" responding the "One Day for Change" volunteer program by Dentsu Aegis Network China. This activity was aim to guide and encourage the children to free imaginations and create a wonderful future with their own hands.


During the preparatory stage, Shanghai Dentsu and Hetianlu Primary School discussed and determined the theme and form of the activity – to instruct the students how to use unattractive materials to present their imaginary future city and make display boards with students. On the day of the event, volunteers from Shanghai Dentsu and more than 100 students participated in the activity. Divided into groups by grade, the students had brainstorms and created many imaginative future city models together with the volunteers using simple environmentally friendly materials.

The joy of innovation comes not only from the burst of ideas, but also from the cooperation and sharing of success with all team members

The students presented the dream of the future city in their works

Group photo of the volunteers from Shanghai Dentsu and the students

As pleasant experiences for both the students and the volunteers, this event helped students open the door of inspiration with their own hands. We hope that every child could open their minds, enjoy the pleasure and sense of achievement that comes from creating, and motivate creativity to become the fun and habits of the students.