June 1, 2017, Beijing Dentsu has officially appointed Twelve Tang as the President of its Shanghai branch (Shanghai Dentsu) from today. Based in Shanghai, Twelve will report directly to Akimasa Baba, CEO of Beijing Dentsu.
As the President, Twelve Tang will be responsible for the overall operation of Shanghai Dentsu. He will be committed to actively pushing forward the transformation of Shanghai Dentsu under the principles of headquarters, while achieving new business growth of both local and multi-national clients, and continually providing high-quality data-driven IMC services to clients. "It is a great honor for me to join Beijing Dentsu family, an innovation driven agency. Inheriting the gene of full-service system, Dentsu has an unparalleled advantage in this digital age. Leveraging big data as a guide to integrate all kinds of media resources, Shanghai Dentsu will provide clients with complete and effective creative solutions." Twelve expressed on this new appointment.
"I'm excited to have Twelve Tang join us as the first Chinese President of Shanghai Dentsu. He has the deep understanding of consumer behavior and brands insight in different regions and tiers of cities in China. Shanghai is the center of China's advertising market. I hope that Twelve will lead Shanghai Dentsu to root in Shanghai, and built it into a top marketing communication agency in Shanghai market together with talented professionals across Beijing Dentsu and Dentsu Aegis Network." said Akimasa Baba.
Twelve Tang has 19 years brand communication and management experience in advertising industry. As an active advocate for the full-service communication in digital media, he is accomplished in frontline business and has rich experience in various industries, including FMCG, home appliances, clothing and financial. Before joining Beijing Dentsu, he has successively worked for DDB, Saatchi & Saatchi, Ogilvy Shanghai, and other 4A agencies.