On May 10, 2017, the 2017 Effie Awards Greater China the Peak of Effectiveness Forum and Ceremony was held in Beijing. The Dentsu Group won the 2017 Most Effective Agency Networks Greater China TOP 3, the Dentsu Aegis Network (DAN) won the2017 Most Effective Holding Companies Greater China TOP 2. This is the Group's second time and DAN's third time to be selected, which shows the Group's strength. Beijing Dentsu CEO Akimasa Baba accepted the award as representative of the Group.
A total of 6 categories' TOP10 rankings were announced in this ceremony, each ranking is based on the contestant's score and award statistics in the Effie Greater China Award last year. WPP Group, Publicis Groupe, Ogilvy China, Isobar and other well-known groups and companies in the industry also got awards.
The TOP3 positions in the ranking are highly competitive and that also means that the award is very meaningful. The Dentsu Group and DAN won the award several times, which thanks to the fact that they have won countless outstanding achievements in major local and abroad events every year. In the future, Beijing Dentsu will rely on the group's strengths to provide clients with more marketing solutions.
Dentsu Group won the 2017 Most Effective Agency Networks Greater China TOP 3
Beijing Dentsu CEO Akimasa Baba (the 2nd from left) accepted the award
DAN won the 2017 Most Effective Holding Companies Greater China TOP 2
Beijing Dentsu CEO Akimasa Baba (the 3rd from left) accepted the award
*About the Effie Awards Greater China Ranking: Effie Awards Greater China Ranking is the only ranking included in the international index of effectiveness in Greater China, it is the best indicator of measuring marketing effectiveness values, and is the best list that measures the value of company's marketing worldwide.