Beijing Dentsu Won 2 Bronzes at the 2016 Longxi Awards

On February 27th, 2017, the Longxi Awards committee published the 2016 Longxi Awards winning list. Beijing Dentsu won 2 Bronzes, 6 Outstanding Works and 11 Finalists. Changing Room obtained 2 bronze awards in the offline interactive category and direct application category.


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Longxi Awards key visual


Changing Room is a public-service themed campaign, which not only helps clients increase sales but also offers a solution for social issues. Since 2016, Changing Room has already acquired over 10 domestic and international advertising awards, including China Advertising Great-wall Awards, China 4A Golden Seal Awards and the ADFEST, and etc. It received concerted attention and praise in the industry. In recent years, the value of an enterprise has become more than simply about showing the quality of the products, but is also about having a positive effect to society. In the future, while strengthening the “integration capability” and the “marketing and planning capability”, at the same time, Beijing Dentsu will also combine with data marketing to make precise response according to the client's marketing topics.


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The Changing Room poster

 

AWARDSWORKSCATEGORYSUB CATEGORY

Bronze

Changing Room

Interactive

Offline Interactive

Bronze

Changing Room

Direct

Direct Application

Outstanding Work

Changing Room

Public-service

Interactive Public-service

Outstanding Work

Changing Room

Public-service

Direct Public-service

Outstanding Work

Changing Room

Design

Design

Outstanding Work

Changing Room

Out Door

Ambient Advertisement

Outstanding Work

Do not believe in rumor and
 do not pass on rumors -
- City Guard / Doctor & Patient

Public-service

Film Public-service

Outstanding Work

Lili Pocky Event

Design

Design

Finalist

Changing Room

Out Door

Ambient Advertisement

Finalist

Fami-Navi

Mobile

Mobile

Finalist

Fami-Navi

Interactive

Online Interactive

Finalist

Fami-Navi

Mobile

Mobile

Finalist

Fami-Navi

Mobile

Mobile

Finalist

Fami-Navi

Direct

Direct Application

Finalist

Fami-Navi

Public-service

Mobile Public-service

Finalist

Fami-Navi

Public-service

Direct Public-service

Finalist

You Are Your Own Bank

Craft -
Film Audio and Online Film

Copy

Finalist

Lili Pocky Event

Design

Best Intergrated Design

Finalist

Lili Pocky Event

Direct

Digital Direct

 

* About the Longxi Creative Awards: since its inception, it has been successfully held for 19 years. To expand its influence to larger areas, and allow more creative talents to celebrate the event together, in 2002, the Awards increase from one event every year to two events every year, with one event dedicated to graphic and direct marketing advertisings, and the other dedicated to outdoor, video and radio advertising. In every evaluation for the awards, top Chinese creative talents from around the world will evaluate the Chinese advertising works, and in addition, they will interact and communicate with local advertising companies and creative talents.。