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Shanghai Dentsu X Family Mart, Create a Self-made IP Together

2 months ago

Recently, the convenience store brand FamilyMart worked together with Beijing Dentsu Shanghai Branch (below call "Shanghai Dentsu" for short) to create its own IP, which is a new IP marketing method.

"Run towards challenge" A Dunlop Brand New Campaign

3 months ago

​In July, Dunlop launched its 2017 new brand campaign, inviting a number of outstanding athletes to showcase the spirit of the theme: Run towards challenge. This campaign was created by Shanghai Dentsu.

Kiss Lesson

3 months ago

A shaver is a common cleaning tool for guys. However, ladies are the best judges for shaver, because they have a more direct and intimate feeling about the effect. Inspired by this, Shanghai Dentsu had this idea.

Lighten the Dream with Creativity

4 months ago

On June 2, volunteers from Beijing Dentsu Shanghai Branch and students of Hetianlu Primary School jointly held the public benefit activity entitled "Future City, Creative Heroes" .

Picture Book without Pictures

6 months ago

Winner of Gold Design Lotus ADFEST 2017. Beijing Dentsu CDC China collaborated with Dentsu Tokyo, and worked with Fujifilm to develop a book named PICTURE BOOK WITHOUT PICTURES. The children have to use Instax photos taken by themselves to complete the illustrated handbook.

NGK F1 Cars Repairing Challenge

6 months ago

NGK is Japanese high quality engine plug brand. It is widely used to vehicles all over the world, even to rockets and F1 cars. However, the market share is very low in China. How to solve this problem?

A Beautiful Transformation of Shanghai Subway Tunnel

7 months ago

On March 19, 2017, shimmering gold sequins were hung on the ceiling of the Shanghai Xujiahui Line 1/9/11 subway station tunnel. This is a creative campaign titled "Meet the Better You" that Beijing Dentsu Shanghai Branch has created for ELIXIR.

The World's First! Discounts Change According to the Air Pollution Index

7 months ago

To enhance people's awareness of the air pollution, Beijing Dentsu Shanghai Branch and CDC China collaborated with Kobayashi Pharmaceutical Company jointly developed "Air Pollution Discount" website that allows people to maintain sustained attention on measures against air pollution.

Sonic Sweetener

9 months ago

Sugar overconsumption is a global issue. In order to solve this problem, In order to solve this problem, Beijing Dentsu CDC China and University of Oxford co-produced Sonic Sweetener, an extraordinary melody that reduces sugar consumption.

Goodwill from a "PIZZA"

9 months ago

Beijing Dentsu CDC China collaborated with 6 well-known restaurants of Shanghai Xintiandi to create a public welfare campaign that focuses on how the restaurant deal with the surplus ingredients.

Beijing Dentsu Shanghai Branch won the 2016 CBN Elite Care Program αi Quality Workplace Best Practice Award

10 months ago

Beijing Dentsu Shanghai Branch stood out of 111 cases from 40 companies and won the 2016 CBN Elite Care Program αi Quality Workplace Privilege Class Best Practice Award on the 2016 CBN Elite Care Program held the Annual Ceremony.

Glico "Share Happiness" Interactive Campaign by Beijing Dentsu

11 months ago

In order to spread happin​ess to more people, Glico held a large-scale interactive event at Shanghai Raffles to provide consumers a feeling of warmth and "Share happiness" platform from November 1st to 11th this year.

A Human Touch Advertising for an Understanding Customers Bank

1 years ago

Winner of Bronze Prize in Copy Category of 2016 China Advertising Great-wall Awards. The Shanghai Pudong Development Bank advertising film was released. A lot of consumers and clients were surprised to know that a bank ad can have a human touch.

Serendipity Stories

2 years ago

Based on the true“Serendipity”stories, we created the series of web films.“Serendipity”symbolizes the product feature, miraculous matching of soda and green tea.

Yonghe King Brand Campaign

2 years ago

To change the image of Yonghe King from a breakfast store that only sells soya bean milk and Chinese donuts, we launched the flagship set meals – Taiwan style braised pork on rice and beef noodles, to strengthen the brand image as a Chinese fast food chains.

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