13 days ago
Recently, Dongfeng-Renault Automobile Company called for a pitch for creative business of brand and car models. Beijing Dentsu defeated three international 4A advertising agencies and won the strategy and creative communication business of Renault brand, domestic models and Imported models in Chinese market.
1 months ago
Recently, the convenience store brand FamilyMart worked together with Beijing Dentsu Shanghai Branch (below call "Shanghai Dentsu" for short) to create its own IP, which is a new IP marketing method.