1 years ago
In order to establish the younger brand image of the Lenovo 小新, we choose Lu Han who are popular with young people as the brand spokesperson, and carried out fan marketing in favorite social platforms by 90s generation.
2 years ago
The homogenization of products has led to a similar image of the different laptop computers, it's necessary to create a high-end sub-brand image for YOGA, to separate it from other similar products.
3 years ago
In the market, all the tablets highlight their 'multi-function' in advertisements. The newly released Lenovo YOGA Tablet 2 has 18h ultra-long standby time and new suspension mode. How to render these unique sales points impressive?