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Canon EOS M Brand Promotion Campaign

2 months ago

At present, SONY occupies the most market share of digital SLR camera, how to increase the population of Canon EOS M? Invite Lu Han, who are very popular in the Chinese young people, as the spokesperson. On the basis of the target group, we create the depth topics to build EOS M brand.

Come on, EOS M with Me

1 years ago

The campaign strived to show 'the unkown side of Li Yifeng'. The combination of branding and marketing, innovatively used the brand's e-commerce platform to target young consumers in China.

Against and With Smartphones

2 years ago

To challenge the situation that smartphones encroach on the market of digital cameras, we decided to use smartphones as a new media for new EOS 7D Mark II launch campaign.

[Girls Love the SLR Cameras] Integrated Marketing for Market Development

2 years ago

In the Chinese market, the SLR cameras are mostly associated with boys. How to expand the Chinese market for the client? Create the pop culture of girls using the SLR cameras to open up a new market!

Cartoon Characters of Canon PIXMA Little Teng and Little Cai Are Highly Acclaimed

2 years ago

Using the number "8" developed two very cute cartoon images - Little Teng and Little Cai and launched a series of advertisements and market events around them that greatly enhanced the visibility and affinity of the Canon inkjet printer to the target audience.

"A Beautiful Life Begins With The PIXMA!" - Canon Inkjet Printer New Product Online Publicity

2 years ago

In the autumn of 2014, the Canon inkjet printer PIXMA MG7580 online promotion campaign was launched.

The New Jackie Chan Image and A New Exciting Printing Experience

2 years ago

In this season's Canon inkjet printer advertising,the new series Jackie Chan image has aroused widespread attention and has won acclaim.

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