On August 9th, the launch conference for the 12th generation of brand new Corolla was held in Beijing.
Recently, dentsu X defeated other two competitors and will be responsible for the media services of the car brand Infiniti.
On January 14, 2019, the "China's Advertising Industry 40th Anniversary Conference" was held in the Beijing National Convention Center. Beijing Dentsu was awarded the title of representative unit in "rapid development period of China's advertising"
On September 27, 2019, Tangrams Strategy & Effectiveness @ Spikes award ceremony was held in Singapore. The work Care Label, created by CDC China and Shanghai Dentsu, was awarded the Bronze trophy in Effectiveness category.
On September 19th, the 2019 MAD Awards announced the final jury list. Matsuyoshi Shinnosuke, Creative Director of Beijing Dentsu, was invited as a jury member of Technology Innovation category.
The first IP store of “Biang! Biang! Meow”, which was designed by Shanghai Dentsu for FamilyMart, officially opened. The four IP cartoon icons have their own home, and they are very happy to invite everyone to visit.
On September 5th, 2019, the Chengdu Auto Show was held on schedule, and the AIWAYS U5 was officially unveiled to start the pre-sale. Shanghai Dentsu and AIWAYS provided in-depth experience opportunities that consumers can fully understand AIWAYS U5.
At the AD STARS 2019 Awards Ceremony held at the end of August, the Shanghai Dentsu & CDC China team won Bronze Award of the print craft category for their work "Rice of the Heroes".
Shanghai Dentsu provides IMC solution, from online to offline, to accurately capture the relevant characteristics of the target audience of Za. The campaign greatly enhanced brand awareness and product recognition in order to attract e-commerce traffic flow and promote sales.
On September 9, 2019, Beijing Dentsu officially appointed Sure Liu as the Managing Director of Digital Marketing Division who will take charge of digital business.
The 6th season of the large-scale home reconstruction program "Dream Home" jointly produced by Shanghai Dentsu, Nippon and SMG Internet Program Center was broadcasted.
On September 2, 2019, the 2019 China 4A Golden Seal Awards Organization Committee announced the final jury list. Felix, Beijing Dentsu ECD, was invited to serve as the final jury member of the creative panel.
On August 28, 2019, the press conference “CBA2.0 Business Era” was held in Beijing. Huilin Liu, Group Account Director of C&S Division of Beijing Dentsu, was invited to participate in the panel discussion.
On August 18, 2019, a series of short videos created by Beijing Dentsu to help the new Fengxing T5 launching was officially released online.
In July 2019, Laurier launched a new package for its zero-touch series products. Shanghai Dentsu has created a super-large event for it, which has caused a good response.
Recently, the exhibition of Einstein was held in China first time. Shanghai Detnsu's important strategic partner Giving supported this event.
August 6 2019, MOVE! Into The Wild Life Exhibition was launched in Shanghai. dentsu X entertainment team being one of the sponsors, was in charge of content, IP coordination and management operation.
Shanghai Dentsu planed a sample distributing event for Haizhu beer during mid and late July. Topic volume boosted immediately after the campaign was launched.
Dentsu Aegis Network China, today announces that Keita Ishikawa is appointed as the new CEO for Beijing Dentsu. Keita Ishikawa is a senior industry veteran over 20 years of advertising experience and has led teams based in Japan US and China markets.
Recently, Shanghai Dentsu stood out from in a number of agencies and won the rebranding business of Annil. It will provide annual rebranding and marketing services in the year of 2019-2020 for Annil.
Recently, Beijing Dentsu Guangzhou Branch won the GAC Group brand strategy and interactive marketing business for year 2019-2020.
Beijing Dentsu helped release the new brand TVC for Lenovo recently. By embedding unexpected plot twists, the TVC perfectly illustrated Lenovo’s brand concept of ‘Born to Rise’.
Joining hands with the most famous femle tennis player, Shanghai Dentsu helps Dunlop to create its latest TVC to interpret the brand spirit.
June 14th 2019, Renmin University of China, Modern Advertising Research Center hosted the research seminar. dentsu X CEO Michael Zhang was invited to deliver a speech with the topic New Game, New Integration.